IT'S THE PEOPLE,
NOT THE PLATFORM
RESEARCH today seems to be totally based on the technology -- the hardware, the software, the proprietary platform. All the bits and bytes tend to take precedence over their purpose, with their sliding scales and card sorts jockeying for your attention.
So many research companies are wedded to their technology. They seem to think that you understanding their platform is more important than whether we understand your individual needs and your customers.
At TripleScoop we understand that the most important thing we bring to your insights party isn't the technology: it's the people. People who discover and communicate the insights you need.
We have a unique ability to more deeply engage other people (your customers) to reveal their true motivations, purchase intentions, and brand interests.
THAT WAY YOU SOLVE the immediate issues at hand while at the same time building long-lasting, true intelligence into your organization that can wisely guide decisions many times over as you work through product development and positioning.
Our Clients:These companies could have gone with the big, proprietary platform research companies and sometimes they do. But when they need deeper understanding, lasting insights, models of consumer thought that make them smarter about the business building their competitive advantage, they look to the team at TripleScoop because they know they will get the true, committed people without sacrificing anything else.
Conventional wisdom says:
“Fast, Cheap, or Good. Pick two."
Around here, that's just a saying.
To hell with conventional wisdom.
Pick all three. Pick TripleScoop.