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Every month, our designers here at TripleScoop put together something worthy of your cork board - a quote of inspiration, a motivating question, or a really pretty design - to get you thinking about how to integrate research into the great work that you are already doing. Each month treats a different topic and we blog about it here. We really hope you enjoy getting mail from us!

“Those who are flexible in thought will inevitably succeed.”           -David Cunliffe              

Listening to customers is the first step to learning something new #tspmr Click To Tweet

“Anything in this universe can be a story worth telling, as long as you know how to best tell it.” ― Film Crit Hulk!  

“Success should always be just beyond your grasp.” #tspmr Click To Tweet – William Shatner

 “You need to understand things in order to invent beyond them.” – Bill Gates              

A trip to Kilimanjaro and lessons learned

“There’s something that happens with the collection of a large amount of data when it’s dumped into an Excel spreadsheet or put into a pie chart. You run the risk of completely missing what it’s about.”               – Aaron Koblin            

  Lao Tzu famously said, “The journey of a thousand miles begins with one step”.

  A Christmas Song for Researchers

  “Piglet noticed that even though he had a Very Small Heart, it could hold a rather large amount of Gratitude.”       – A.A. Milne                

“Halloween was confusing. All my life my parents said, ‘Never take candy from strangers.’ And then they dressed me up and said, ‘Go beg for it.’ I didn’t know what to do! I’d knock on people’s doors and go, ‘Trick or treat. No thank you.’” – Rita Rudner  

  “There’s zero correlation between being the best talker and having the best ideas.” Susan Cain

  If there had been zombies on the iceberg when the Titanic hit it, that would have made a much better movie.  – Chuck Palahniuk

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” – Winston Churchill            

  “Pull up a chair. Take a taste. Come join us. Life is so endlessly delicious.” – Ruth Reichl              

“DiMaggio was the greatest all-around player I ever saw. His career cannot be summed up in numbers and awards. It might sound corny, but he had a profound and lasting impact on the country.” -Ted Williams

  “If you want to learn to swim, jump into the water. On dry land, no frame of mind is ever going to help you.” -Bruce Lee            

  Do you see things the way Millennials see them?

 Millennial spending will likely eclipse Boomer spending by 2018. That’s just four years away. Sometimes sound market research advice can come from an unlikely source. (Quote paraphrased from Wayne Gretsky)          

  Read the whole story here, or scroll down for video story time!

  Research should be like ice cream: something you crave, enjoy, and come away from with a smile.

“Damn the torpedoes! Full speed ahead.” – David Glasgow Farragut.

It can be scary to do your first online qual project. But if your clients need to go online, better to keep your client than to retreat from that scary online world. 

Research is more than a job: it’s a mission to save the world #mrx Click To Tweet For TripleScoop, market research is more than a job: it’s a mission to better everyone’s experience.