Because research should be like ice cream...
...handcrafted design and mix of flavors and toppings that result in deliciously compelling and surprising insights.
WHAT FLAVORS WE SCOOP
EXPLORE: DIG DEEP TO LEARN HOW PEOPLE ACTUALLY DO THINGS.
COLLABORATE: WORK TOGETHER WITH CUSTOMERS TO BUILD A BETTER MOUSETRAP.
VALIDATE: UNDERSTAND HOW WELL YOUR AD CAMPAIGN, CONCEPT, OR IDEA RESONATES WITH PEOPLE.
EVALUATE: EMPIRICALLY DETERMINE WHICH PRICE, WHICH AD, WHICH STRATEGY, WHAT AUDIENCE IS THE BEST DECISION TO GO WITH.