Because research should be like ice cream...
...handcrafted design and mix of flavors and toppings that result in deliciously compelling and surprising insights.
Ice cream is not limited to vanilla in a cone. You can enjoy almost any flavor, in any cone or bowl and made all the better with all kinds of delicious toppings or mix in. In the same way, we are not attached a specific technology platform or method. The important thing is that we use the technology and design that will provide the delicious insights you crave.
And we get that big data is the driving force for many these days. Street data--real people doing real stuff and engaged in real conversations--are like the ice cream after a delicious meal. They bring it all to life.
WHAT FLAVORS WE SCOOP
EXPLORE: DIG DEEP TO LEARN HOW PEOPLE ACTUALLY DO THINGS.
COLLABORATE: WORK TOGETHER WITH CUSTOMERS TO BUILD A BETTER MOUSETRAP.
VALIDATE: UNDERSTAND HOW WELL YOUR AD CAMPAIGN, CONCEPT, OR IDEA RESONATES WITH PEOPLE.
EVALUATE: EMPIRICALLY DETERMINE WHICH PRICE, WHICH AD, WHICH STRATEGY, OR WHAT AUDIENCE IS THE BEST DECISION TO GO WITH.
WHO WE HAVE SCOOPED FOR
One of the challenges of online research is transferring skills from the real world to the digital world--like how to effectively listen and show research participants that you are listening. In this blog post for the QRCA, we provide advice on doing just that. It gives you a glimpse into the special qualities we bring to our online research.