Because research should be like ice cream...
...handcrafted design and mix of flavors and toppings that result in deliciously compelling and surprising insights.
WHAT FLAVORS WE SCOOP
EXPLORE: DIG DEEP TO LEARN HOW PEOPLE ACTUALLY DO THINGS.
COLLABORATE: WORK TOGETHER WITH CUSTOMERS TO BUILD A BETTER MOUSETRAP.
VALIDATE: UNDERSTAND HOW WELL YOUR AD CAMPAIGN, CONCEPT, OR IDEA RESONATES WITH PEOPLE.
EVALUATE: EMPIRICALLY DETERMINE WHICH PRICE, WHICH AD, WHICH STRATEGY, WHAT AUDIENCE IS THE BEST DECISION TO GO WITH.
One of the challenges of online research is transferring skills from the real world to the digital world--like how to effectively listen and show research participants that you are listening. In this blog post for the QRCA, we provide advice on doing just that. It gives you a glimpse into the special qualities we bring to our online research.