Inclusive Language in Your Surveys
For a long time I have written questionnaires using the philosophy that a survey is a conversation done at scale. For that reason, the...
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Happy International Left-handers Day!
Today is International Left Handers Day. As a Southpaw myself, you would think I would know this day was coming. But I didn’t. I learned...
The Growing Influence of Podcasts
For the past couple of years or so, I have often thought that one communications channel that has been overlooked is the podcast....
We Completely Agree: Black Lives Matter
Black Lives Matter. That is exactly what we believe at TripleScoop. Period. We don’t have a carefully worded statement to make. We...
Change One Thing to Better Evaluate New Product Concepts
How do people make choices about whether or not they will buy a specific product? Think about the last time, maybe pre-COVID19 life, that...
From Disaster to Masterpiece
I love podcasts. They accompany me on trips to the grocery store (along with my facemask), on long runs (and shorter ones), as well as...
When Life Hands You Lemons, Make Meatballs
My oldest and youngest kids are both chefs. Both live and work in Colorado, in Denver specifically. With the shut down of restaurants,...
The Changing Survey Incentive Scene
Back in the day, including a dollar bill in the envelope with a paper survey was found to be an effective incentive to increase response...
What Playing Goalie Taught Me About Embracing Change
If anything can be said about this moment, for many of us, it means changes in how we conduct our lives. For many in research who are...
One Hard Change to Get Better Survey Answers
But how conversational was your last survey?
A Simple Hack for Building Ideas
I sometimes think that researching new ideas is like blowing bubbles in the backyard on a sunny, Spring day. It's fun, but too often the...
4 Days, 11 Ice Cream Cones
A couple years ago, rather than the typical birthday celebration for my wife, I have to admit I came up with a genius way to celebrate....
It's National Eat Ice Cream for Breakfast Day
Normally, I hope you are not checking out our website on a Saturday morning. But today is an exception. Today is Eat Ice Cream for...
A Surefire Method to Relevant and Useful Insights
If you went ahead and opened this, I bet you expected to learn about a new application of AI to automatically create amazing insights....
When Reality Rips On Rational Decisions
I love to listen to a variety of podcasts--when I am driving, doing chores around the house, or when I am running. (I am so slow on my...
An End-of-Year Toast to Doing Hard Things
My hardest class in college was a graduate level statistics class I took while working on my undergraduate degree. Not only was I the...
What Holiday Tunes Teach Us About Innovation
Happy Holidays! I work with different people with diverse beliefs in general and around the holidays they celebrate. Thank you for...
The Imminent Demise of [Name Your Method Here]
It seems like every week, I get an email or see an announcement from a new technology platform that will revolutionize the way we do...
Marrying Focus Groups and Zoom: Tips, Ideas, and Ruminations on Research
Back in the day, when I was watching focus groups from behind the mirror, and not moderating, the biggest innovation in focus groupery...
TripleScoop Tip #7: 3 Steps to More Effective Reviewing and Revising Questionnaire Drafts
When I was on the client-side, one of my least favorite tasks was to review the questionnaire draft from my research partner. I always...