Ted KendallApr 12 minThe Changing Survey Incentive SceneBack in the day, including a dollar bill in the envelope with a paper survey was found to be an effective incentive to increase response rates. Research over...
Ted KendallMar 206 minWhat Playing Goalie Taught Me About Embracing ChangeIf anything can be said about this moment, for many of us, it means changes in how we conduct our lives. For many in research who are used to conducting qual...
Ted KendallMar 42 minOne Hard Change to Get Better Survey AnswersBut how conversational was your last survey?
Ted KendallFeb 203 minA Simple Hack for Building Ideas I sometimes think that researching new ideas is like blowing bubbles in the backyard on a sunny, Spring day. It's fun, but too often the bubbles last for on...
Ted KendallFeb 13 min4 Days, 11 Ice Cream ConesA couple years ago, rather than the typical birthday celebration for my wife, I have to admit I came up with a genius way to celebrate. Ok, it wasn't entirel...
Ted KendallFeb 12 minIt's National Eat Ice Cream for Breakfast DayNormally, I hope you are not checking out our website on a Saturday morning. But today is an exception. Today is Eat Ice Cream for Breakfast Day. No, that’s ...
Ted KendallJan 224 minA Surefire Method to Relevant and Useful InsightsIf you went ahead and opened this, I bet you expected to learn about a new application of AI to automatically create amazing insights. Sorry to disappoint yo...
Ted KendallJan 84 minWhen Reality Rips On Rational DecisionsI love to listen to a variety of podcasts--when I am driving, doing chores around the house, or when I am running. (I am so slow on my runs that I get a lot...
Ted KendallDec 31, 20193 minAn End-of-Year Toast to Doing Hard ThingsMy hardest class in college was a graduate level statistics class I took while working on my undergraduate degree. Not only was I the only undergraduate in ...
Ted KendallDec 24, 20193 minWhat Holiday Tunes Teach Us About InnovationHappy Holidays! I work with different people with diverse beliefs in general and around the holidays they celebrate. Thank you for that--I really appreciate...
Ted KendallDec 5, 20193 minThe Imminent Demise of [Name Your Method Here]It seems like every week, I get an email or see an announcement from a new technology platform that will revolutionize the way we do research and make focus ...
Ted KendallNov 26, 20192 minMarrying Focus Groups and Zoom: Tips, Ideas, and Ruminations on ResearchBack in the day, when I was watching focus groups from behind the mirror, and not moderating, the biggest innovation in focus groupery was the introduction o...
Ted KendallNov 20, 20194 minTripleScoop Tip #7: 3 Steps to More Effective Reviewing and Revising Questionnaire DraftsWhen I was on the client-side, one of my least favorite tasks was to review the questionnaire draft from my research partner. I always started the review pro...
Ted KendallNov 13, 20196 minTip #6: 10 Ways to Write More Engaging SurveysIn the early days of online research, I ran what we would today call a research community for Kraft Foods. With the exception of Communispace, I may well hav...
Ted KendallNov 11, 20192 minIn Flanders fields the poppies blowIn 1915, in the midst of the First World War, Canadian physician and Lieutenant-Colonel John McCrae, had a now famous poem published. In Flanders fields the ...
Ted KendallNov 6, 20195 minTip #5: Avoid Ignoring the Quiet OnesI am an introvert. This may come as a surprise to some who know me. When I am at conferences and doing projects, I may not come across as one. But I am. I a...
Ted KendallOct 30, 20195 minTip #4: Keeping it RealCongruence. Not a word you often hear in everyday conversation. But it’s a word that is critical to market research, in at least a couple ways. One way is th...
Ted KendallOct 23, 20193 minTip #3: The One Thing to Avoid when Collaborating with CustomersCollaboration with customers to come up with new ideas is becoming an increasingly popular idea. Customers can be a great source of ideas for new products an...
Ted KendallOct 15, 20196 minTip #2: Going MobileWhat do you use your cell phone for that 10 years ago you didn’t? I know that I, an ancient relic in technology terms, check my email on my phone, make Amaz...
Ted KendallOct 8, 20193 minResearch Tip #1: Getting FocusSeveral years ago, when I was on the client-side, I was managing a set of focus groups that started in Denver in the evening and then moved to Atlanta the ne...
