Ted KendallJul 163 minThe Growing Influence of PodcastsFor the past couple of years or so, I have often thought that one communications channel that has been overlooked is the podcast. Wheneve...
Ted KendallJun 181 minWe Completely Agree: Black Lives MatterBlack Lives Matter. That is exactly what we believe at TripleScoop. Period. We don’t have a carefully worded statement to make. We haven’...
Ted KendallMay 134 minChange One Thing to Better Evaluate New Product ConceptsHow do people make choices about whether or not they will buy a specific product? Think about the last time, maybe pre-COVID19 life, that...
Ted KendallApr 304 minFrom Disaster to MasterpieceI love podcasts. They accompany me on trips to the grocery store (along with my facemask), on long runs (and shorter ones), as well as dr...
Ted KendallApr 162 minWhen Life Hands You Lemons, Make MeatballsMy oldest and youngest kids are both chefs. Both live and work in Colorado, in Denver specifically. With the shut down of restaurants, on...
Ted KendallApr 12 minThe Changing Survey Incentive SceneBack in the day, including a dollar bill in the envelope with a paper survey was found to be an effective incentive to increase response ...
Ted KendallMar 206 minWhat Playing Goalie Taught Me About Embracing ChangeIf anything can be said about this moment, for many of us, it means changes in how we conduct our lives. For many in research who are use...
Ted KendallMar 42 minOne Hard Change to Get Better Survey AnswersBut how conversational was your last survey?
Ted KendallFeb 203 minA Simple Hack for Building Ideas I sometimes think that researching new ideas is like blowing bubbles in the backyard on a sunny, Spring day. It's fun, but too often the...
Ted KendallFeb 13 min4 Days, 11 Ice Cream ConesA couple years ago, rather than the typical birthday celebration for my wife, I have to admit I came up with a genius way to celebrate. O...
Ted KendallFeb 12 minIt's National Eat Ice Cream for Breakfast DayNormally, I hope you are not checking out our website on a Saturday morning. But today is an exception. Today is Eat Ice Cream for Breakf...
Ted KendallJan 224 minA Surefire Method to Relevant and Useful InsightsIf you went ahead and opened this, I bet you expected to learn about a new application of AI to automatically create amazing insights. So...
Ted KendallJan 84 minWhen Reality Rips On Rational DecisionsI love to listen to a variety of podcasts--when I am driving, doing chores around the house, or when I am running. (I am so slow on my r...
Ted KendallDec 31, 20193 minAn End-of-Year Toast to Doing Hard ThingsMy hardest class in college was a graduate level statistics class I took while working on my undergraduate degree. Not only was I the on...
Ted KendallDec 24, 20193 minWhat Holiday Tunes Teach Us About InnovationHappy Holidays! I work with different people with diverse beliefs in general and around the holidays they celebrate. Thank you for that-...
Ted KendallDec 5, 20193 minThe Imminent Demise of [Name Your Method Here]It seems like every week, I get an email or see an announcement from a new technology platform that will revolutionize the way we do rese...
Ted KendallNov 26, 20192 minMarrying Focus Groups and Zoom: Tips, Ideas, and Ruminations on ResearchBack in the day, when I was watching focus groups from behind the mirror, and not moderating, the biggest innovation in focus groupery wa...
Ted KendallNov 20, 20194 minTripleScoop Tip #7: 3 Steps to More Effective Reviewing and Revising Questionnaire DraftsWhen I was on the client-side, one of my least favorite tasks was to review the questionnaire draft from my research partner. I always st...
Ted KendallNov 13, 20196 minTip #6: 10 Ways to Write More Engaging SurveysIn the early days of online research, I ran what we would today call a research community for Kraft Foods. With the exception of Communis...
Ted KendallNov 11, 20192 minIn Flanders fields the poppies blowIn 1915, in the midst of the First World War, Canadian physician and Lieutenant-Colonel John McCrae, had a now famous poem published. In ...
