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How do people make choices about whether or not they will buy a specific product? Think about the last time, maybe pre-COVID19 life, that you were deciding w...

I love podcasts. They accompany me on trips to the grocery store (along with my facemask), on long runs (and shorter ones), as well as drives. Some time ago ...

My oldest and youngest kids are both chefs. Both live and work in Colorado, in Denver specifically. With the shut down of restaurants, one was furloughed fro...

Back in the day, including a dollar bill in the envelope with a paper survey was found to be an effective incentive to increase response rates. Research over...

If anything can be said about this moment, for many of us, it means changes in how we conduct our lives. For many in research who are used to conducting qual...

But how conversational was your last survey?

I sometimes think that researching new ideas is like blowing bubbles in the backyard on a sunny, Spring day. It's fun, but too often the bubbles last for on...

A couple years ago, rather than the typical birthday celebration for my wife, I have to admit I came up with a genius way to celebrate. Ok, it wasn't entirel...

Normally, I hope you are not checking out our website on a Saturday morning. But today is an exception. Today is Eat Ice Cream for Breakfast Day. No, that’s ...

If you went ahead and opened this, I bet you expected to learn about a new application of AI to automatically create amazing insights. Sorry to disappoint yo...

I love to listen to a variety of podcasts--when I am driving, doing chores around the house, or when I am running. (I am so slow on my runs that I get a lot...

My hardest class in college was a graduate level statistics class I took while working on my undergraduate degree. Not only was I the only undergraduate in ...

Happy Holidays! I work with different people with diverse beliefs in general and around the holidays they celebrate. Thank you for that--I really appreciate...

It seems like every week, I get an email or see an announcement from a new technology platform that will revolutionize the way we do research and make focus ...

Back in the day, when I was watching focus groups from behind the mirror, and not moderating, the biggest innovation in focus groupery was the introduction o...

When I was on the client-side, one of my least favorite tasks was to review the questionnaire draft from my research partner. I always started the review pro...

In the early days of online research, I ran what we would today call a research community for Kraft Foods. With the exception of Communispace, I may well hav...

In 1915, in the midst of the First World War, Canadian physician and Lieutenant-Colonel John McCrae, had a now famous poem published. In Flanders fields the ...

I am an introvert. This may come as a surprise to some who know me. When I am at conferences and doing projects, I may not come across as one. But I am. I a...

Congruence. Not a word you often hear in everyday conversation. But it’s a word that is critical to market research, in at least a couple ways. One way is th...