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For a long time I have written questionnaires using the philosophy that a survey is a conversation done at scale. For that reason, the...

Today is International Left Handers Day. As a Southpaw myself, you would think I would know this day was coming. But I didn’t. I learned...

For the past couple of years or so, I have often thought that one communications channel that has been overlooked is the podcast....

Black Lives Matter. That is exactly what we believe at TripleScoop. Period. We don’t have a carefully worded statement to make. We...

How do people make choices about whether or not they will buy a specific product? Think about the last time, maybe pre-COVID19 life, that...

I love podcasts. They accompany me on trips to the grocery store (along with my facemask), on long runs (and shorter ones), as well as...

My oldest and youngest kids are both chefs. Both live and work in Colorado, in Denver specifically. With the shut down of restaurants,...

Back in the day, including a dollar bill in the envelope with a paper survey was found to be an effective incentive to increase response...

If anything can be said about this moment, for many of us, it means changes in how we conduct our lives. For many in research who are...

But how conversational was your last survey?

I sometimes think that researching new ideas is like blowing bubbles in the backyard on a sunny, Spring day. It's fun, but too often the...

A couple years ago, rather than the typical birthday celebration for my wife, I have to admit I came up with a genius way to celebrate....

Normally, I hope you are not checking out our website on a Saturday morning. But today is an exception. Today is Eat Ice Cream for...

If you went ahead and opened this, I bet you expected to learn about a new application of AI to automatically create amazing insights....

I love to listen to a variety of podcasts--when I am driving, doing chores around the house, or when I am running. (I am so slow on my...

My hardest class in college was a graduate level statistics class I took while working on my undergraduate degree. Not only was I the...

Happy Holidays! I work with different people with diverse beliefs in general and around the holidays they celebrate. Thank you for...

It seems like every week, I get an email or see an announcement from a new technology platform that will revolutionize the way we do...

Back in the day, when I was watching focus groups from behind the mirror, and not moderating, the biggest innovation in focus groupery...

When I was on the client-side, one of my least favorite tasks was to review the questionnaire draft from my research partner. I always...