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In the early days of online research, I ran what we would today call a research community for Kraft Foods. With the exception of Communis...

In 1915, in the midst of the First World War, Canadian physician and Lieutenant-Colonel John McCrae, had a now famous poem published. In ...

I am an introvert. This may come as a surprise to some who know me. When I am at conferences and doing projects, I may not come across as...

Congruence. Not a word you often hear in everyday conversation. But it’s a word that is critical to market research, in at least a couple...

Collaboration with customers to come up with new ideas is becoming an increasingly popular idea. Customers can be a great source of ideas...

What do you use your cell phone for that 10 years ago you didn’t? I know that I, an ancient relic in technology terms, check my email on...

Several years ago, when I was on the client-side, I was managing a set of focus groups that started in Denver in the evening and then mov...

Every good marketer and researcher knows how important it is to treat clients, consumers, and research participants well, to show them re...

A couple years ago we had a particularly tough recruit for people that worked in steel foundries or on oil rigs. After exhausting our nor...

We recently teamed up with SSI, a global digital data collection company, to get in touch with a very specific audience within the B2B re...

The dynamic nature of the marketing and market research worlds means people are tasked with staying innovative in order to grow their bus...

If you’ve ever been in a band (including marching), you know that adding a new member isn’t always an easy task. You could get along grea...

When it comes to your job, we know that getting things just right is a top priority, Thus it follows that research to support your effort...

OR Why You Need to Do Some Research Again New Products Deserve New Numbers Industry data is like looking in a rearview mirror on a dark n...

If you’ve ever been down Pier 39 in San Francisco (one of our favorite places), you have seen Lefty’s, a quirky retail store filled to th...

The world of movie animation has come a long way from the black and white sketchings first debuted on the silver screen. Animators are us...

With the advent of technology, many software solutions claim to replace the need for human analysis with algorithms and word charts. Whil...

New product development has become more and more dynamic--and traditional focus groups and surveys can’t quite keep up the pace in provid...

Research is like trick or treating: we dress up our surveys, knock on respondent doors and beg for insights, hoping for that a King Sized...