In 1915, in the midst of the First World War, Canadian physician and Lieutenant-Colonel John McCrae, had a now famous poem published.
In Flanders fields the poppies blow
Between the crosses, row on row,
That mark our place; and in the sky
The larks, still bravely singing, fly
Scarce heard amid the guns below.
We are the Dead. Short days ago
We lived, felt dawn, saw sunset glow,
Loved and were loved, and now we lie
In Flanders fields.
Take up our quarrel with the foe:
To you from failing hands we throw
The torch; be yours to hold it high.
If ye break faith with us who die
We shall not sleep, though poppies grow
In Flanders fields.
In 1918, Lieutenant-Colonel McCrae would fall and join the dead. And the poem, and the red poppy itself, symbolizing the great sacrifices of soldiers in that war, would be immortalized and celebrated every November 11. Whether you call it Remembrance Day, Armistice Day or Veterans Day, what is most important to us here at TripleScoop is not the label, rather the supreme sacrifice and legacy of these soldiers in Belgium just over a hundred years ago. At the time, the hope was that their sacrifice would bring about the end of all wars. We know now that was not the case. But we can still hope that we might see peace in our time.
At TripleScoop we close our office to stand in solidarity with the thousands of young men who lay in Flanders Fields and other war zones, defending the freedoms we so take for granted today. And it reminds us to put our work in perspective. We owe the fact that we can do market research, and we can choose how to do it, is thanks to many veterans who have defended our freedoms. Of that, we are thankful, as well as humbled that what we do does not typically put us at risk of sacrificing our lives to accomplish it. (Except when we have to drive in the ice and snow to a meeting.)
We reopen on November 12.
The poem above is in the public domain.