Normally, I hope you are not checking out our website on a Saturday morning. But today is an exception. Today is Eat Ice Cream for Breakfast Day.
No, that’s not something from The Onion. It’s real.
Invented in the 1960s in New York, the day is celebrated on the first Saturday of February every year.
What surprises me most about this holiday is not that it occurs in winter. Obviously, some marketing maverick had the temerity to think this one up. No, what surprises me most is why so little fanfare accompanies this day. I mean, where are the greeting cards? Where are the big holiday sales at department stores?
In my opinion, this holiday is right up there with the Fourth of July. I mean, really, ice cream for breakfast. The only thing better is ice cream on a hot July day between rounds of BBQ and beverages.
Target, my favorite store, I am calling you out on this. Next year I expect to see a selection of Eat Ice Cream for Breakfast greeting cards. And maybe a sale on ice cream makers or something. You all are smart. You’ll think of something. (I’ll even discount our premium market research to help you on this, so long as we get some product out of it.)
I wonder if anyone is serving up French Toast flavored ice cream. I would go for a triple scoop of that. Or a waffle sundae drenched in maple syrup and topped with bacon.*
Getting hungry just thinking about the possibilities.
Happy Eat Ice Cream for Breakfast Day!
PS I actually have had ice cream for breakfast. It as on the third day of a tour of the best Colorado has to offer in ice cream shops. Carbondale, CO. To see the itinerary and find out which of the 11 shops we visited in four days was our favorite, just go here.
* I actually have had ice cream with bacon. At Crave, a great burger place, they serve the Velvet Elvis, a milkshake that includes banana and bacon. All I can say is, it is really true that bacon makes everything taste better.