New product development has become more and more dynamic--and traditional focus groups and surveys can’t quite keep up the pace in providing customer input. You need something akin to a game of sandlot ball: lots of movement, excitement and chatter between players. There are new research methods that let you collaborate with customers in the sandlot. With a more vivid approach, greater flexibility, better engagement, responsive timing and deeper insights, you come out with customer driven new product concepts that are much more likely to succeed. TripleScoop has been organizing sandlot games for years now. Let us do the work for you, so you can just enjoy the game.
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No baseball pitcher would be worth a darn without a catcher who could handle the hot fastball. - Casey Stengel